Centered on four industry hotspots — international innovative ingredients & advanced technology, brain health & sleep mood, botanical ingredient compliance & application, and fermented foods & functional foods — building a high-quality content gateway for exhibitors, brands, R&D institutions, channel buyers, and regulatory compliance teams.
Closely aligned with high-growth areas — innovative ingredients, advanced technology, brain health, sleep & mood, botanical ingredient compliance, and fermented functional foods — creating clear content labels for the expo.
From ingredient mechanisms, formulation innovation, and functional validation to end-product scenarios, helping companies translate technical language into market language.
Multi-sector application and regulatory pathways for botanical ingredients will become a critical foundation for new product development, cross-border expansion, and supply chain upgrading.
The forum and exhibition zone operate in tandem, strengthening on-site efficiency in visitor engagement, expert exchange, procurement matchmaking, and brand communication.
Focusing on regulatory interpretation, intelligent manufacturing, ingredient R&D, digital marketing, and talent development, opening new scenarios for beauty industry transformation for ingredient suppliers, manufacturers, brands, and retailers.
Bringing together cutting-edge breakthroughs in precision nutrition and the essence of traditional medicine wellness, strengthening evidence-based science, clinical translation, and whole-industry-chain collaboration, building a strategic high ground of interdisciplinary integration and health innovation for the summit.
Focusing on global innovative ingredients, advanced manufacturing technology, functional validation, application commercialization, and supply chain upgrading, establishing a professional gateway for technology innovation and industry collaboration on the first day of the expo.
Focusing on cognitive enhancement, sleep management, mood health, and functional food innovation, opening new physical and mental wellness scenarios for functional ingredient companies, brands, and channel partners.
Focusing on compliance pathways, innovation boundaries, and development opportunities for botanical ingredients in food, health food, functional foods, and broader application scenarios.
Continuously deepening industrialization topics in fermented foods, postbiotics, microbiome nutrition, and functional foods, connecting research achievements, ingredient technologies, and consumer product innovation.
As the opening session of the featured forum matrix, this forum will address international innovative ingredients, advanced extraction and manufacturing technologies, functional evaluation, formulation application, industrial commercialization, and global supply chain collaboration, helping exhibiting companies and professional visitors quickly build a systematic understanding of the year’s innovation direction on the first day of the expo.
Against the backdrop of fast-paced lifestyles, work-life stress, and sleep quality concerns becoming central to public health attention, brain health, mood management, and sleep support are evolving from standalone wellness claims into major innovation directions for functional foods, dietary supplements, and everyday consumer products. This forum will explore ingredient mechanisms, product dosage forms, scientific evidence, consumption scenarios, and brand expression, discussing industry opportunities in physical and mental wellness applications.
Botanical ingredients are entering more application scenarios including food & beverages, health foods, functional foods, foods for special dietary uses, personal care, and cross-border trade. For companies, true innovation is not only about finding trending ingredients but also about clarifying regulatory identity, usage boundaries, label claims, quality standards, and international market access pathways. This forum will use compliance as its foundation, discussing the sustainable development logic of botanical ingredients from R&D to commercialization.
Fermentation technology is becoming a key engine for functional food upgrading. From traditional fermented foods to postbiotics, microbiome nutrition, plant-based fermentation, enzymatic hydrolysis processes, and flavor-nutrition synergy, the industry is moving from “process advantage” to “functional expression.” The 3rd forum will continue to connect research institutions, ingredient companies, manufacturers, and end brands, driving integrated innovation in fermented foods and functional foods.
High-quality development of the beauty industry cannot be achieved without the dual engine of the “compliance” baseline and “digital-intelligent” innovation. With the theme of “Compliance and Integrity, Digital-Intelligent Innovation,” the 2026 Xi'an Beauty Industry High-Quality Development Conference is hosted by the Xi'an Beauty & Hairdressing Industry Association, co-organized by the Xi'an Consumers' Association, the Natural Health Ingredients World Expo, and the Xi'an Live-Stream E-Commerce Association, under the supervision and guidance of the Xi'an Municipal Bureau of Commerce and the Xi'an Municipal Administration for Market Regulation. Centered on three major directions — policy interpretation and compliance operations, expo launch and resource matchmaking, and digital empowerment and practical teaching — the conference builds an industry exchange and resource matchmaking platform to accelerate the upgrade of Xi'an's beauty industry along the path of standardization, digitalization, and branding.
The forum provides exhibitors with stronger content endorsement and topic exposure, helping brands translate product selling points into scenario-based value that buyers can understand.
Professional visitors can quickly identify annual hotspots, technology directions, compliance opportunities, and supply chain partners through the forum, then return to the exhibition zone for in-depth matchmaking.
The forum and exhibition together form the content assets of WPE&WHPE, providing a platform for trend releases, professional exchange, and industry collaboration in the natural health ingredients sector.
To participate in forum presentations, roundtable dialogues, brand sponsorship, material inserts, on-site displays, or visitor registration, please contact the WPE&WHPE Organizing Committee for further discussion.
